Unique visitors 2,018 ▲ 1.5% Total visits 2,430 ▲ 4.4% Total pageviews 5,505 ▲ 5.4% Views per visit 2.27 ▲ 1% Bounce rate 53% ▲ 0.2% Visit duration 1m 03s ▼ 1.6%
Unique visitors over time Add note
Where visitors are 1 649 🇦🇪 United Arab Emirates — 52 visitors 🇦🇫 Afghanistan — 0 visitors 🇦🇱 Albania — 0 visitors 🇦🇲 Armenia — 0 visitors 🇦🇴 Angola — 0 visitors 🇦🇶 Antarctica — 0 visitors 🇦🇷 Argentina — 0 visitors 🇦🇹 Austria — 0 visitors 🇦🇺 Australia — 71 visitors 🇦🇿 Azerbaijan — 0 visitors 🇧🇦 Bosnia & Herzegovina — 0 visitors 🇧🇩 Bangladesh — 0 visitors 🇧🇪 Belgium — 0 visitors 🇧🇫 Burkina Faso — 0 visitors 🇧🇬 Bulgaria — 0 visitors 🇧🇮 Burundi — 0 visitors 🇧🇯 Benin — 0 visitors 🇧🇳 Brunei — 0 visitors 🇧🇴 Bolivia — 0 visitors 🇧🇷 Brazil — 83 visitors 🇧🇸 Bahamas — 0 visitors 🇧🇹 Bhutan — 0 visitors 🇧🇼 Botswana — 0 visitors 🇧🇾 Belarus — 0 visitors 🇧🇿 Belize — 0 visitors 🇨🇦 Canada — 132 visitors 🇨🇩 Congo - Kinshasa — 0 visitors 🇨🇫 Central African Republic — 0 visitors 🇨🇬 Congo - Brazzaville — 0 visitors 🇨🇭 Switzerland — 0 visitors 🇨🇮 Côte d’Ivoire — 0 visitors 🇨🇱 Chile — 0 visitors 🇨🇲 Cameroon — 0 visitors 🇨🇳 China — 0 visitors 🇨🇴 Colombia — 0 visitors 🇨🇷 Costa Rica — 0 visitors 🇨🇺 Cuba — 0 visitors 🇨🇾 Cyprus — 0 visitors 🇨🇿 Czechia — 0 visitors 🇩🇪 Germany — 240 visitors 🇩🇯 Djibouti — 0 visitors 🇩🇰 Denmark — 0 visitors 🇩🇴 Dominican Republic — 0 visitors 🇩🇿 Algeria — 0 visitors 🇪🇨 Ecuador — 0 visitors 🇪🇪 Estonia — 36 visitors 🇪🇬 Egypt — 0 visitors Unknown — 0 visitors 🇪🇷 Eritrea — 0 visitors 🇪🇸 Spain — 75 visitors 🇪🇹 Ethiopia — 0 visitors 🇫🇮 Finland — 0 visitors 🇫🇯 Fiji — 0 visitors 🇫🇰 Falkland Islands — 0 visitors 🇫🇷 France — 168 visitors 🇬🇦 Gabon — 0 visitors 🇬🇧 United Kingdom — 308 visitors 🇬🇪 Georgia — 0 visitors 🇬🇭 Ghana — 0 visitors 🇬🇱 Greenland — 0 visitors 🇬🇲 Gambia — 0 visitors 🇬🇳 Guinea — 0 visitors 🇬🇶 Equatorial Guinea — 0 visitors 🇬🇷 Greece — 0 visitors 🇬🇹 Guatemala — 0 visitors 🇬🇼 Guinea-Bissau — 0 visitors 🇬🇾 Guyana — 0 visitors 🇭🇳 Honduras — 0 visitors 🇭🇷 Croatia — 0 visitors 🇭🇹 Haiti — 0 visitors 🇭🇺 Hungary — 0 visitors 🇮🇩 Indonesia — 0 visitors 🇮🇪 Ireland — 69 visitors 🇮🇱 Israel — 0 visitors 🇮🇳 India — 127 visitors 🇮🇶 Iraq — 0 visitors 🇮🇷 Iran — 0 visitors 🇮🇸 Iceland — 0 visitors 🇮🇹 Italy — 0 visitors 🇯🇲 Jamaica — 0 visitors 🇯🇴 Jordan — 0 visitors 🇯🇵 Japan — 75 visitors 🇰🇪 Kenya — 0 visitors 🇰🇬 Kyrgyzstan — 0 visitors 🇰🇭 Cambodia — 0 visitors 🇰🇵 North Korea — 0 visitors 🇰🇷 South Korea — 0 visitors 🇰🇼 Kuwait — 0 visitors 🇰🇿 Kazakhstan — 0 visitors 🇱🇦 Laos — 0 visitors 🇱🇧 Lebanon — 0 visitors 🇱🇰 Sri Lanka — 0 visitors 🇱🇷 Liberia — 0 visitors 🇱🇸 Lesotho — 0 visitors 🇱🇹 Lithuania — 0 visitors 🇱🇺 Luxembourg — 0 visitors 🇱🇻 Latvia — 0 visitors 🇱🇾 Libya — 0 visitors 🇲🇦 Morocco — 0 visitors 🇲🇩 Moldova — 0 visitors 🇲🇪 Montenegro — 0 visitors 🇲🇬 Madagascar — 0 visitors 🇲🇰 North Macedonia — 0 visitors 🇲🇱 Mali — 0 visitors 🇲🇲 Myanmar (Burma) — 0 visitors 🇲🇳 Mongolia — 0 visitors 🇲🇷 Mauritania — 0 visitors 🇲🇼 Malawi — 0 visitors 🇲🇽 Mexico — 0 visitors 🇲🇾 Malaysia — 0 visitors 🇲🇿 Mozambique — 0 visitors 🇳🇦 Namibia — 0 visitors 🇳🇨 New Caledonia — 0 visitors 🇳🇪 Niger — 0 visitors 🇳🇬 Nigeria — 0 visitors 🇳🇮 Nicaragua — 0 visitors 🇳🇱 Netherlands — 104 visitors 🇳🇴 Norway — 0 visitors 🇳🇵 Nepal — 0 visitors 🇳🇿 New Zealand — 0 visitors 🇴🇲 Oman — 0 visitors 🇵🇦 Panama — 0 visitors 🇵🇪 Peru — 0 visitors 🇵🇬 Papua New Guinea — 0 visitors 🇵🇭 Philippines — 0 visitors 🇵🇰 Pakistan — 0 visitors 🇵🇱 Poland — 59 visitors 🇵🇷 Puerto Rico — 0 visitors 🇵🇸 Palestinian Territories — 0 visitors 🇵🇹 Portugal — 0 visitors 🇵🇾 Paraguay — 0 visitors 🇶🇦 Qatar — 0 visitors 🇷🇴 Romania — 0 visitors 🇷🇸 Serbia — 0 visitors 🇷🇺 Russia — 0 visitors 🇷🇼 Rwanda — 0 visitors 🇸🇦 Saudi Arabia — 0 visitors 🇸🇧 Solomon Islands — 0 visitors 🇸🇩 Sudan — 0 visitors 🇸🇪 Sweden — 51 visitors 🇸🇮 Slovenia — 0 visitors 🇸🇰 Slovakia — 0 visitors 🇸🇱 Sierra Leone — 0 visitors 🇸🇳 Senegal — 0 visitors 🇸🇴 Somalia — 0 visitors 🇸🇷 Suriname — 0 visitors 🇸🇸 South Sudan — 0 visitors 🇸🇻 El Salvador — 0 visitors 🇸🇾 Syria — 0 visitors 🇸🇿 Eswatini — 0 visitors 🇹🇩 Chad — 0 visitors 🇹🇫 French Southern Territories — 0 visitors 🇹🇬 Togo — 0 visitors 🇹🇭 Thailand — 0 visitors 🇹🇯 Tajikistan — 0 visitors 🇹🇱 Timor-Leste — 0 visitors 🇹🇲 Turkmenistan — 0 visitors 🇹🇳 Tunisia — 0 visitors 🇹🇷 Türkiye — 0 visitors 🇹🇹 Trinidad & Tobago — 0 visitors 🇹🇼 Taiwan — 0 visitors 🇹🇿 Tanzania — 0 visitors 🇺🇦 Ukraine — 0 visitors 🇺🇬 Uganda — 0 visitors 🇺🇸 United States — 649 visitors 🇺🇾 Uruguay — 0 visitors 🇺🇿 Uzbekistan — 0 visitors 🇻🇪 Venezuela — 0 visitors 🇻🇳 Vietnam — 0 visitors 🇻🇺 Vanuatu — 0 visitors 🇾🇪 Yemen — 0 visitors 🇿🇦 South Africa — 0 visitors 🇿🇲 Zambia — 0 visitors 🇿🇼 Zimbabwe — 0 visitors
Traffic Channels Sources Ad platforms UTM mediums UTM mediums UTM sources UTM campaigns UTM contents UTM terms
Direct 1,05152.1% Organic Search 67633.5% Organic Social 34417% Referral 1919.5%
/ 79739.5% /collections/new 69634.5% /collections/sale 61530.5% /collections/trail 48323.9% /blog/how-to-pack-light 40920.3% /blog/choosing-a-shell 29614.7% /products/summit-25l-pack 1979.8% /products/alpine-shell 1788.8% /reviews 1758.7% /products/trail-runner-gtx 1326.5%
547 more across 9 other top pages
🇺🇸 United States 64932.2% 🇬🇧 United Kingdom 30815.3% 🇩🇪 Germany 24011.9% 🇫🇷 France 1688.3% 🇨🇦 Canada 1326.5% 🇮🇳 India 1276.3% 🇳🇱 Netherlands 1045.2% 🇧🇷 Brazil 834.1% 🇪🇸 Spain 753.7% 🇯🇵 Japan 753.7%
394 more across 8 other countries
Conversions Goal Visitors Events CR ▸ Added to cart event 92 92 4.56% ▸ Checkout started event 40 40 1.98% ▸ Product viewed event 245 327 12.14% ▸ Purchase event 26 26 1.29% ▸ Reached the thank-you page page 26 26 1.29%
Visitors counts people and Events counts conversions: one person converting four times is one visitor and four events. CR is the share of the period's 2,018 visitors who converted at least once.
Cart to paid 26 of 92 completed · 28.26% 1. Added to cart 92 (100%) · 92 events
2. Purchase 26 (28.26%) · 26 events
66 dropped off here
Product to purchase 26 of 245 completed · 10.61% 1. Product viewed 245 (100%) · 327 events
2. Added to cart 92 (37.55%) · 92 events
153 dropped off here
3. Checkout started 40 (16.33%) · 40 events
52 dropped off here
4. Purchase 26 (10.61%) · 26 events
14 dropped off here
Events 485 · Last 24 hours Event Count Sessions Value Source view_item 327 248 — api add_to_cart 92 92 11,751.00 api begin_checkout 40 40 5,868.00 api purchase 26 26 3,857.00 api
Count is how many times the event fired and Sessions how many visits it fired in, so the gap between them is repetition within one visit. Value is the summed amount for events that carried one, and a dash means none did. Source says how it arrived: api from a skomi.track() call in your own code, dataLayer from a push your tag manager made. Any of these can become a goal on Goals — that is what puts a conversion rate against it and lets it be a funnel step.
Site health Performance 75th percentile — the threshold a site is graded on Details No timings recorded yet. Browsers report these as a page is left, so they appear once visitors have been through with the current tracker.
Engagement Median — what the typical visitor did Nothing measured yet. These are reported as a page is left, so they appear once visitors have been through with the current tracker.
Unique visitors counts people, visits counts their separate trips, and pageviews counts the pages those trips loaded — so the three rise at different rates and are not versions of one number. Bounce rate is the only tile here where up is bad. With Compare with previous period on, every tile is measured against the stretch of the same length immediately before this one — so "last 7 days" is compared with the 7 days before it, and a custom range with a range of its own length. A change is left blank rather than shown as +100% when there was nothing to compare against. Any row in the panels below is a filter: clicking one narrows the whole page to that page, source, country or device, and the chips at the top say what is in force. The bar behind a row is drawn against the largest row, not against the period's total — it is there to compare rows with each other, not to show a share of your traffic.