Unique visitors 693 ▲ 28.6% Total visits 851 ▲ 13.3% Total pageviews 4,050 ▲ 14.3% Views per visit 4.76 ▲ 0.8% Bounce rate 39% ▲ 8.2% Visit duration 8m 47s ▼ 14.1%
Unique visitors over time Add note
Where visitors are 1 211 🇦🇪 United Arab Emirates — 14 visitors 🇦🇫 Afghanistan — 0 visitors 🇦🇱 Albania — 0 visitors 🇦🇲 Armenia — 0 visitors 🇦🇴 Angola — 0 visitors 🇦🇶 Antarctica — 0 visitors 🇦🇷 Argentina — 0 visitors 🇦🇹 Austria — 0 visitors 🇦🇺 Australia — 38 visitors 🇦🇿 Azerbaijan — 0 visitors 🇧🇦 Bosnia & Herzegovina — 0 visitors 🇧🇩 Bangladesh — 0 visitors 🇧🇪 Belgium — 0 visitors 🇧🇫 Burkina Faso — 0 visitors 🇧🇬 Bulgaria — 0 visitors 🇧🇮 Burundi — 0 visitors 🇧🇯 Benin — 0 visitors 🇧🇳 Brunei — 0 visitors 🇧🇴 Bolivia — 0 visitors 🇧🇷 Brazil — 36 visitors 🇧🇸 Bahamas — 0 visitors 🇧🇹 Bhutan — 0 visitors 🇧🇼 Botswana — 0 visitors 🇧🇾 Belarus — 0 visitors 🇧🇿 Belize — 0 visitors 🇨🇦 Canada — 46 visitors 🇨🇩 Congo - Kinshasa — 0 visitors 🇨🇫 Central African Republic — 0 visitors 🇨🇬 Congo - Brazzaville — 0 visitors 🇨🇭 Switzerland — 0 visitors 🇨🇮 Côte d’Ivoire — 0 visitors 🇨🇱 Chile — 0 visitors 🇨🇲 Cameroon — 0 visitors 🇨🇳 China — 0 visitors 🇨🇴 Colombia — 0 visitors 🇨🇷 Costa Rica — 0 visitors 🇨🇺 Cuba — 0 visitors 🇨🇾 Cyprus — 0 visitors 🇨🇿 Czechia — 0 visitors 🇩🇪 Germany — 87 visitors 🇩🇯 Djibouti — 0 visitors 🇩🇰 Denmark — 0 visitors 🇩🇴 Dominican Republic — 0 visitors 🇩🇿 Algeria — 0 visitors 🇪🇨 Ecuador — 0 visitors 🇪🇪 Estonia — 21 visitors 🇪🇬 Egypt — 0 visitors Unknown — 0 visitors 🇪🇷 Eritrea — 0 visitors 🇪🇸 Spain — 27 visitors 🇪🇹 Ethiopia — 0 visitors 🇫🇮 Finland — 0 visitors 🇫🇯 Fiji — 0 visitors 🇫🇰 Falkland Islands — 0 visitors 🇫🇷 France — 71 visitors 🇬🇦 Gabon — 0 visitors 🇬🇧 United Kingdom — 89 visitors 🇬🇪 Georgia — 0 visitors 🇬🇭 Ghana — 0 visitors 🇬🇱 Greenland — 0 visitors 🇬🇲 Gambia — 0 visitors 🇬🇳 Guinea — 0 visitors 🇬🇶 Equatorial Guinea — 0 visitors 🇬🇷 Greece — 0 visitors 🇬🇹 Guatemala — 0 visitors 🇬🇼 Guinea-Bissau — 0 visitors 🇬🇾 Guyana — 0 visitors 🇭🇳 Honduras — 0 visitors 🇭🇷 Croatia — 0 visitors 🇭🇹 Haiti — 0 visitors 🇭🇺 Hungary — 0 visitors 🇮🇩 Indonesia — 0 visitors 🇮🇪 Ireland — 19 visitors 🇮🇱 Israel — 0 visitors 🇮🇳 India — 41 visitors 🇮🇶 Iraq — 0 visitors 🇮🇷 Iran — 0 visitors 🇮🇸 Iceland — 0 visitors 🇮🇹 Italy — 0 visitors 🇯🇲 Jamaica — 0 visitors 🇯🇴 Jordan — 0 visitors 🇯🇵 Japan — 18 visitors 🇰🇪 Kenya — 0 visitors 🇰🇬 Kyrgyzstan — 0 visitors 🇰🇭 Cambodia — 0 visitors 🇰🇵 North Korea — 0 visitors 🇰🇷 South Korea — 0 visitors 🇰🇼 Kuwait — 0 visitors 🇰🇿 Kazakhstan — 0 visitors 🇱🇦 Laos — 0 visitors 🇱🇧 Lebanon — 0 visitors 🇱🇰 Sri Lanka — 0 visitors 🇱🇷 Liberia — 0 visitors 🇱🇸 Lesotho — 0 visitors 🇱🇹 Lithuania — 0 visitors 🇱🇺 Luxembourg — 0 visitors 🇱🇻 Latvia — 0 visitors 🇱🇾 Libya — 0 visitors 🇲🇦 Morocco — 0 visitors 🇲🇩 Moldova — 0 visitors 🇲🇪 Montenegro — 0 visitors 🇲🇬 Madagascar — 0 visitors 🇲🇰 North Macedonia — 0 visitors 🇲🇱 Mali — 0 visitors 🇲🇲 Myanmar (Burma) — 0 visitors 🇲🇳 Mongolia — 0 visitors 🇲🇷 Mauritania — 0 visitors 🇲🇼 Malawi — 0 visitors 🇲🇽 Mexico — 0 visitors 🇲🇾 Malaysia — 0 visitors 🇲🇿 Mozambique — 0 visitors 🇳🇦 Namibia — 0 visitors 🇳🇨 New Caledonia — 0 visitors 🇳🇪 Niger — 0 visitors 🇳🇬 Nigeria — 0 visitors 🇳🇮 Nicaragua — 0 visitors 🇳🇱 Netherlands — 33 visitors 🇳🇴 Norway — 0 visitors 🇳🇵 Nepal — 0 visitors 🇳🇿 New Zealand — 0 visitors 🇴🇲 Oman — 0 visitors 🇵🇦 Panama — 0 visitors 🇵🇪 Peru — 0 visitors 🇵🇬 Papua New Guinea — 0 visitors 🇵🇭 Philippines — 0 visitors 🇵🇰 Pakistan — 0 visitors 🇵🇱 Poland — 21 visitors 🇵🇷 Puerto Rico — 0 visitors 🇵🇸 Palestinian Territories — 0 visitors 🇵🇹 Portugal — 0 visitors 🇵🇾 Paraguay — 0 visitors 🇶🇦 Qatar — 0 visitors 🇷🇴 Romania — 0 visitors 🇷🇸 Serbia — 0 visitors 🇷🇺 Russia — 0 visitors 🇷🇼 Rwanda — 0 visitors 🇸🇦 Saudi Arabia — 0 visitors 🇸🇧 Solomon Islands — 0 visitors 🇸🇩 Sudan — 0 visitors 🇸🇪 Sweden — 20 visitors 🇸🇮 Slovenia — 0 visitors 🇸🇰 Slovakia — 0 visitors 🇸🇱 Sierra Leone — 0 visitors 🇸🇳 Senegal — 0 visitors 🇸🇴 Somalia — 0 visitors 🇸🇷 Suriname — 0 visitors 🇸🇸 South Sudan — 0 visitors 🇸🇻 El Salvador — 0 visitors 🇸🇾 Syria — 0 visitors 🇸🇿 Eswatini — 0 visitors 🇹🇩 Chad — 0 visitors 🇹🇫 French Southern Territories — 0 visitors 🇹🇬 Togo — 0 visitors 🇹🇭 Thailand — 0 visitors 🇹🇯 Tajikistan — 0 visitors 🇹🇱 Timor-Leste — 0 visitors 🇹🇲 Turkmenistan — 0 visitors 🇹🇳 Tunisia — 0 visitors 🇹🇷 Türkiye — 0 visitors 🇹🇹 Trinidad & Tobago — 0 visitors 🇹🇼 Taiwan — 0 visitors 🇹🇿 Tanzania — 0 visitors 🇺🇦 Ukraine — 0 visitors 🇺🇬 Uganda — 0 visitors 🇺🇸 United States — 211 visitors 🇺🇾 Uruguay — 0 visitors 🇺🇿 Uzbekistan — 0 visitors 🇻🇪 Venezuela — 0 visitors 🇻🇳 Vietnam — 0 visitors 🇻🇺 Vanuatu — 0 visitors 🇾🇪 Yemen — 0 visitors 🇿🇦 South Africa — 0 visitors 🇿🇲 Zambia — 0 visitors 🇿🇼 Zimbabwe — 0 visitors
Traffic Channels Sources Ad platforms UTM mediums UTM mediums UTM sources UTM campaigns UTM contents UTM terms
Direct 29442.4% Organic Search 26938.8% Organic Social 13719.8% Referral 7510.8%
/ 33448.2% /collections/new 29442.4% /blog/how-to-pack-light 25336.5% /collections/sale 25336.5% /collections/trail 24535.4% /blog/choosing-a-shell 22832.9% /reviews 18326.4% /products/summit-25l-pack 11716.9% /products/alpine-shell 10415% /products/merino-baselayer 7110.2%
330 more across 9 other top pages
🇺🇸 United States 21130.4% 🇬🇧 United Kingdom 8912.8% 🇩🇪 Germany 8712.6% 🇫🇷 France 7110.2% 🇨🇦 Canada 466.6% 🇮🇳 India 415.9% 🇦🇺 Australia 385.5% 🇧🇷 Brazil 365.2% 🇳🇱 Netherlands 334.8% 🇪🇸 Spain 273.9%
148 more across 8 other countries
Conversions Goal Visitors Events CR ▸ Added to cart event 43 47 6.2% ▸ Checkout started event 22 23 3.17% ▸ Product viewed event 136 219 19.62% ▸ Purchase event 13 14 1.88% ▸ Reached the thank-you page page 13 14 1.88%
Visitors counts people and Events counts conversions: one person converting four times is one visitor and four events. CR is the share of the period's 693 visitors who converted at least once.
Cart to paid 13 of 43 completed · 30.23% 1. Added to cart 43 (100%) · 47 events
2. Purchase 13 (30.23%) · 14 events
30 dropped off here
Product to purchase 13 of 136 completed · 9.56% 1. Product viewed 136 (100%) · 219 events
2. Added to cart 43 (31.62%) · 47 events
93 dropped off here
3. Checkout started 22 (16.18%) · 23 events
21 dropped off here
4. Purchase 13 (9.56%) · 14 events
9 dropped off here
Events 303 · Last 24 hours Event Count Sessions Value Source view_item 219 143 — api add_to_cart 47 44 5,841.00 api begin_checkout 23 22 2,543.00 api purchase 14 13 1,579.00 api
Count is how many times the event fired and Sessions how many visits it fired in, so the gap between them is repetition within one visit. Value is the summed amount for events that carried one, and a dash means none did. Source says how it arrived: api from a skomi.track() call in your own code, dataLayer from a push your tag manager made. Any of these can become a goal on Goals — that is what puts a conversion rate against it and lets it be a funnel step.
Site health Performance 75th percentile — the threshold a site is graded on Details No timings recorded yet. Browsers report these as a page is left, so they appear once visitors have been through with the current tracker.
Engagement Median — what the typical visitor did Nothing measured yet. These are reported as a page is left, so they appear once visitors have been through with the current tracker.
Unique visitors counts people, visits counts their separate trips, and pageviews counts the pages those trips loaded — so the three rise at different rates and are not versions of one number. Bounce rate is the only tile here where up is bad. With Compare with previous period on, every tile is measured against the stretch of the same length immediately before this one — so "last 7 days" is compared with the 7 days before it, and a custom range with a range of its own length. A change is left blank rather than shown as +100% when there was nothing to compare against. Any row in the panels below is a filter: clicking one narrows the whole page to that page, source, country or device, and the chips at the top say what is in force. The bar behind a row is drawn against the largest row, not against the period's total — it is there to compare rows with each other, not to show a share of your traffic.