Unique visitors 725 ▲ 28.8% Total visits 867 ▲ 12.9% Total pageviews 3,964 ▲ 12.6% Views per visit 4.57 ▼ 0.2% Bounce rate 40% ▲ 10.4% Visit duration 8m 07s ▼ 16%
Unique visitors over time Add note
Where visitors are 1 219 🇦🇪 United Arab Emirates — 13 visitors 🇦🇫 Afghanistan — 0 visitors 🇦🇱 Albania — 0 visitors 🇦🇲 Armenia — 0 visitors 🇦🇴 Angola — 0 visitors 🇦🇶 Antarctica — 0 visitors 🇦🇷 Argentina — 0 visitors 🇦🇹 Austria — 0 visitors 🇦🇺 Australia — 37 visitors 🇦🇿 Azerbaijan — 0 visitors 🇧🇦 Bosnia & Herzegovina — 0 visitors 🇧🇩 Bangladesh — 0 visitors 🇧🇪 Belgium — 0 visitors 🇧🇫 Burkina Faso — 0 visitors 🇧🇬 Bulgaria — 0 visitors 🇧🇮 Burundi — 0 visitors 🇧🇯 Benin — 0 visitors 🇧🇳 Brunei — 0 visitors 🇧🇴 Bolivia — 0 visitors 🇧🇷 Brazil — 37 visitors 🇧🇸 Bahamas — 0 visitors 🇧🇹 Bhutan — 0 visitors 🇧🇼 Botswana — 0 visitors 🇧🇾 Belarus — 0 visitors 🇧🇿 Belize — 0 visitors 🇨🇦 Canada — 46 visitors 🇨🇩 Congo - Kinshasa — 0 visitors 🇨🇫 Central African Republic — 0 visitors 🇨🇬 Congo - Brazzaville — 0 visitors 🇨🇭 Switzerland — 0 visitors 🇨🇮 Côte d’Ivoire — 0 visitors 🇨🇱 Chile — 0 visitors 🇨🇲 Cameroon — 0 visitors 🇨🇳 China — 0 visitors 🇨🇴 Colombia — 0 visitors 🇨🇷 Costa Rica — 0 visitors 🇨🇺 Cuba — 0 visitors 🇨🇾 Cyprus — 0 visitors 🇨🇿 Czechia — 0 visitors 🇩🇪 Germany — 91 visitors 🇩🇯 Djibouti — 0 visitors 🇩🇰 Denmark — 0 visitors 🇩🇴 Dominican Republic — 0 visitors 🇩🇿 Algeria — 0 visitors 🇪🇨 Ecuador — 0 visitors 🇪🇪 Estonia — 23 visitors 🇪🇬 Egypt — 0 visitors Unknown — 0 visitors 🇪🇷 Eritrea — 0 visitors 🇪🇸 Spain — 25 visitors 🇪🇹 Ethiopia — 0 visitors 🇫🇮 Finland — 0 visitors 🇫🇯 Fiji — 0 visitors 🇫🇰 Falkland Islands — 0 visitors 🇫🇷 France — 78 visitors 🇬🇦 Gabon — 0 visitors 🇬🇧 United Kingdom — 91 visitors 🇬🇪 Georgia — 0 visitors 🇬🇭 Ghana — 0 visitors 🇬🇱 Greenland — 0 visitors 🇬🇲 Gambia — 0 visitors 🇬🇳 Guinea — 0 visitors 🇬🇶 Equatorial Guinea — 0 visitors 🇬🇷 Greece — 0 visitors 🇬🇹 Guatemala — 0 visitors 🇬🇼 Guinea-Bissau — 0 visitors 🇬🇾 Guyana — 0 visitors 🇭🇳 Honduras — 0 visitors 🇭🇷 Croatia — 0 visitors 🇭🇹 Haiti — 0 visitors 🇭🇺 Hungary — 0 visitors 🇮🇩 Indonesia — 0 visitors 🇮🇪 Ireland — 18 visitors 🇮🇱 Israel — 0 visitors 🇮🇳 India — 42 visitors 🇮🇶 Iraq — 0 visitors 🇮🇷 Iran — 0 visitors 🇮🇸 Iceland — 0 visitors 🇮🇹 Italy — 0 visitors 🇯🇲 Jamaica — 0 visitors 🇯🇴 Jordan — 0 visitors 🇯🇵 Japan — 18 visitors 🇰🇪 Kenya — 0 visitors 🇰🇬 Kyrgyzstan — 0 visitors 🇰🇭 Cambodia — 0 visitors 🇰🇵 North Korea — 0 visitors 🇰🇷 South Korea — 0 visitors 🇰🇼 Kuwait — 0 visitors 🇰🇿 Kazakhstan — 0 visitors 🇱🇦 Laos — 0 visitors 🇱🇧 Lebanon — 0 visitors 🇱🇰 Sri Lanka — 0 visitors 🇱🇷 Liberia — 0 visitors 🇱🇸 Lesotho — 0 visitors 🇱🇹 Lithuania — 0 visitors 🇱🇺 Luxembourg — 0 visitors 🇱🇻 Latvia — 0 visitors 🇱🇾 Libya — 0 visitors 🇲🇦 Morocco — 0 visitors 🇲🇩 Moldova — 0 visitors 🇲🇪 Montenegro — 0 visitors 🇲🇬 Madagascar — 0 visitors 🇲🇰 North Macedonia — 0 visitors 🇲🇱 Mali — 0 visitors 🇲🇲 Myanmar (Burma) — 0 visitors 🇲🇳 Mongolia — 0 visitors 🇲🇷 Mauritania — 0 visitors 🇲🇼 Malawi — 0 visitors 🇲🇽 Mexico — 0 visitors 🇲🇾 Malaysia — 0 visitors 🇲🇿 Mozambique — 0 visitors 🇳🇦 Namibia — 0 visitors 🇳🇨 New Caledonia — 0 visitors 🇳🇪 Niger — 0 visitors 🇳🇬 Nigeria — 0 visitors 🇳🇮 Nicaragua — 0 visitors 🇳🇱 Netherlands — 35 visitors 🇳🇴 Norway — 0 visitors 🇳🇵 Nepal — 0 visitors 🇳🇿 New Zealand — 0 visitors 🇴🇲 Oman — 0 visitors 🇵🇦 Panama — 0 visitors 🇵🇪 Peru — 0 visitors 🇵🇬 Papua New Guinea — 0 visitors 🇵🇭 Philippines — 0 visitors 🇵🇰 Pakistan — 0 visitors 🇵🇱 Poland — 19 visitors 🇵🇷 Puerto Rico — 0 visitors 🇵🇸 Palestinian Territories — 0 visitors 🇵🇹 Portugal — 0 visitors 🇵🇾 Paraguay — 0 visitors 🇶🇦 Qatar — 0 visitors 🇷🇴 Romania — 0 visitors 🇷🇸 Serbia — 0 visitors 🇷🇺 Russia — 0 visitors 🇷🇼 Rwanda — 0 visitors 🇸🇦 Saudi Arabia — 0 visitors 🇸🇧 Solomon Islands — 0 visitors 🇸🇩 Sudan — 0 visitors 🇸🇪 Sweden — 19 visitors 🇸🇮 Slovenia — 0 visitors 🇸🇰 Slovakia — 0 visitors 🇸🇱 Sierra Leone — 0 visitors 🇸🇳 Senegal — 0 visitors 🇸🇴 Somalia — 0 visitors 🇸🇷 Suriname — 0 visitors 🇸🇸 South Sudan — 0 visitors 🇸🇻 El Salvador — 0 visitors 🇸🇾 Syria — 0 visitors 🇸🇿 Eswatini — 0 visitors 🇹🇩 Chad — 0 visitors 🇹🇫 French Southern Territories — 0 visitors 🇹🇬 Togo — 0 visitors 🇹🇭 Thailand — 0 visitors 🇹🇯 Tajikistan — 0 visitors 🇹🇱 Timor-Leste — 0 visitors 🇹🇲 Turkmenistan — 0 visitors 🇹🇳 Tunisia — 0 visitors 🇹🇷 Türkiye — 0 visitors 🇹🇹 Trinidad & Tobago — 0 visitors 🇹🇼 Taiwan — 0 visitors 🇹🇿 Tanzania — 0 visitors 🇺🇦 Ukraine — 0 visitors 🇺🇬 Uganda — 0 visitors 🇺🇸 United States — 219 visitors 🇺🇾 Uruguay — 0 visitors 🇺🇿 Uzbekistan — 0 visitors 🇻🇪 Venezuela — 0 visitors 🇻🇳 Vietnam — 0 visitors 🇻🇺 Vanuatu — 0 visitors 🇾🇪 Yemen — 0 visitors 🇿🇦 South Africa — 0 visitors 🇿🇲 Zambia — 0 visitors 🇿🇼 Zimbabwe — 0 visitors
Traffic Channels Sources Ad platforms UTM mediums UTM mediums UTM sources UTM campaigns UTM contents UTM terms
Direct 31443.3% Organic Search 27037.2% Organic Social 13819% Referral 7610.5%
/ 34948.1% /collections/new 30441.9% /collections/sale 26336.3% /blog/how-to-pack-light 25635.3% /collections/trail 24633.9% /blog/choosing-a-shell 23432.3% /reviews 19026.2% /products/summit-25l-pack 11816.3% /products/alpine-shell 10314.2% /products/merino-baselayer 7510.3%
331 more across 9 other top pages
🇺🇸 United States 21930.2% 🇩🇪 Germany 9112.6% 🇬🇧 United Kingdom 9112.6% 🇫🇷 France 7810.8% 🇨🇦 Canada 466.3% 🇮🇳 India 425.8% 🇦🇺 Australia 375.1% 🇧🇷 Brazil 375.1% 🇳🇱 Netherlands 354.8% 🇪🇸 Spain 253.4%
149 more across 8 other countries
Conversions Goal Visitors Events CR ▸ Added to cart event 44 46 6.07% ▸ Checkout started event 22 22 3.03% ▸ Product viewed event 136 211 18.76% ▸ Purchase event 13 13 1.79% ▸ Reached the thank-you page page 13 13 1.79%
Visitors counts people and Events counts conversions: one person converting four times is one visitor and four events. CR is the share of the period's 725 visitors who converted at least once.
Cart to paid 13 of 44 completed · 29.55% 1. Added to cart 44 (100%) · 46 events
2. Purchase 13 (29.55%) · 13 events
31 dropped off here
Product to purchase 13 of 136 completed · 9.56% 1. Product viewed 136 (100%) · 211 events
2. Added to cart 44 (32.35%) · 46 events
92 dropped off here
3. Checkout started 22 (16.18%) · 22 events
22 dropped off here
4. Purchase 13 (9.56%) · 13 events
9 dropped off here
Events 292 · Last 24 hours Event Count Sessions Value Source view_item 211 143 — api add_to_cart 46 45 6,122.00 api begin_checkout 22 22 2,715.00 api purchase 13 13 1,751.00 api
Count is how many times the event fired and Sessions how many visits it fired in, so the gap between them is repetition within one visit. Value is the summed amount for events that carried one, and a dash means none did. Source says how it arrived: api from a skomi.track() call in your own code, dataLayer from a push your tag manager made. Any of these can become a goal on Goals — that is what puts a conversion rate against it and lets it be a funnel step.
Site health Performance 75th percentile — the threshold a site is graded on Details No timings recorded yet. Browsers report these as a page is left, so they appear once visitors have been through with the current tracker.
Engagement Median — what the typical visitor did Nothing measured yet. These are reported as a page is left, so they appear once visitors have been through with the current tracker.
Unique visitors counts people, visits counts their separate trips, and pageviews counts the pages those trips loaded — so the three rise at different rates and are not versions of one number. Bounce rate is the only tile here where up is bad. With Compare with previous period on, every tile is measured against the stretch of the same length immediately before this one — so "last 7 days" is compared with the 7 days before it, and a custom range with a range of its own length. A change is left blank rather than shown as +100% when there was nothing to compare against. Any row in the panels below is a filter: clicking one narrows the whole page to that page, source, country or device, and the chips at the top say what is in force. The bar behind a row is drawn against the largest row, not against the period's total — it is there to compare rows with each other, not to show a share of your traffic.