Unique visitors 1,924 ▼ 3.3% Total visits 2,299 ▼ 1.2% Total pageviews 5,207 ▼ 0.3% Views per visit 2.26 ▲ 1% Bounce rate 53% ▲ 0.2% Visit duration 1m 03s ▼ 1.4%
Unique visitors over time Add note
Where visitors are 1 611 🇦🇪 United Arab Emirates — 49 visitors 🇦🇫 Afghanistan — 0 visitors 🇦🇱 Albania — 0 visitors 🇦🇲 Armenia — 0 visitors 🇦🇴 Angola — 0 visitors 🇦🇶 Antarctica — 0 visitors 🇦🇷 Argentina — 0 visitors 🇦🇹 Austria — 0 visitors 🇦🇺 Australia — 67 visitors 🇦🇿 Azerbaijan — 0 visitors 🇧🇦 Bosnia & Herzegovina — 0 visitors 🇧🇩 Bangladesh — 0 visitors 🇧🇪 Belgium — 0 visitors 🇧🇫 Burkina Faso — 0 visitors 🇧🇬 Bulgaria — 0 visitors 🇧🇮 Burundi — 0 visitors 🇧🇯 Benin — 0 visitors 🇧🇳 Brunei — 0 visitors 🇧🇴 Bolivia — 0 visitors 🇧🇷 Brazil — 81 visitors 🇧🇸 Bahamas — 0 visitors 🇧🇹 Bhutan — 0 visitors 🇧🇼 Botswana — 0 visitors 🇧🇾 Belarus — 0 visitors 🇧🇿 Belize — 0 visitors 🇨🇦 Canada — 121 visitors 🇨🇩 Congo - Kinshasa — 0 visitors 🇨🇫 Central African Republic — 0 visitors 🇨🇬 Congo - Brazzaville — 0 visitors 🇨🇭 Switzerland — 0 visitors 🇨🇮 Côte d’Ivoire — 0 visitors 🇨🇱 Chile — 0 visitors 🇨🇲 Cameroon — 0 visitors 🇨🇳 China — 0 visitors 🇨🇴 Colombia — 0 visitors 🇨🇷 Costa Rica — 0 visitors 🇨🇺 Cuba — 0 visitors 🇨🇾 Cyprus — 0 visitors 🇨🇿 Czechia — 0 visitors 🇩🇪 Germany — 230 visitors 🇩🇯 Djibouti — 0 visitors 🇩🇰 Denmark — 0 visitors 🇩🇴 Dominican Republic — 0 visitors 🇩🇿 Algeria — 0 visitors 🇪🇨 Ecuador — 0 visitors 🇪🇪 Estonia — 35 visitors 🇪🇬 Egypt — 0 visitors Unknown — 0 visitors 🇪🇷 Eritrea — 0 visitors 🇪🇸 Spain — 69 visitors 🇪🇹 Ethiopia — 0 visitors 🇫🇮 Finland — 0 visitors 🇫🇯 Fiji — 0 visitors 🇫🇰 Falkland Islands — 0 visitors 🇫🇷 France — 164 visitors 🇬🇦 Gabon — 0 visitors 🇬🇧 United Kingdom — 296 visitors 🇬🇪 Georgia — 0 visitors 🇬🇭 Ghana — 0 visitors 🇬🇱 Greenland — 0 visitors 🇬🇲 Gambia — 0 visitors 🇬🇳 Guinea — 0 visitors 🇬🇶 Equatorial Guinea — 0 visitors 🇬🇷 Greece — 0 visitors 🇬🇹 Guatemala — 0 visitors 🇬🇼 Guinea-Bissau — 0 visitors 🇬🇾 Guyana — 0 visitors 🇭🇳 Honduras — 0 visitors 🇭🇷 Croatia — 0 visitors 🇭🇹 Haiti — 0 visitors 🇭🇺 Hungary — 0 visitors 🇮🇩 Indonesia — 0 visitors 🇮🇪 Ireland — 68 visitors 🇮🇱 Israel — 0 visitors 🇮🇳 India — 121 visitors 🇮🇶 Iraq — 0 visitors 🇮🇷 Iran — 0 visitors 🇮🇸 Iceland — 0 visitors 🇮🇹 Italy — 0 visitors 🇯🇲 Jamaica — 0 visitors 🇯🇴 Jordan — 0 visitors 🇯🇵 Japan — 69 visitors 🇰🇪 Kenya — 0 visitors 🇰🇬 Kyrgyzstan — 0 visitors 🇰🇭 Cambodia — 0 visitors 🇰🇵 North Korea — 0 visitors 🇰🇷 South Korea — 0 visitors 🇰🇼 Kuwait — 0 visitors 🇰🇿 Kazakhstan — 0 visitors 🇱🇦 Laos — 0 visitors 🇱🇧 Lebanon — 0 visitors 🇱🇰 Sri Lanka — 0 visitors 🇱🇷 Liberia — 0 visitors 🇱🇸 Lesotho — 0 visitors 🇱🇹 Lithuania — 0 visitors 🇱🇺 Luxembourg — 0 visitors 🇱🇻 Latvia — 0 visitors 🇱🇾 Libya — 0 visitors 🇲🇦 Morocco — 0 visitors 🇲🇩 Moldova — 0 visitors 🇲🇪 Montenegro — 0 visitors 🇲🇬 Madagascar — 0 visitors 🇲🇰 North Macedonia — 0 visitors 🇲🇱 Mali — 0 visitors 🇲🇲 Myanmar (Burma) — 0 visitors 🇲🇳 Mongolia — 0 visitors 🇲🇷 Mauritania — 0 visitors 🇲🇼 Malawi — 0 visitors 🇲🇽 Mexico — 0 visitors 🇲🇾 Malaysia — 0 visitors 🇲🇿 Mozambique — 0 visitors 🇳🇦 Namibia — 0 visitors 🇳🇨 New Caledonia — 0 visitors 🇳🇪 Niger — 0 visitors 🇳🇬 Nigeria — 0 visitors 🇳🇮 Nicaragua — 0 visitors 🇳🇱 Netherlands — 98 visitors 🇳🇴 Norway — 0 visitors 🇳🇵 Nepal — 0 visitors 🇳🇿 New Zealand — 0 visitors 🇴🇲 Oman — 0 visitors 🇵🇦 Panama — 0 visitors 🇵🇪 Peru — 0 visitors 🇵🇬 Papua New Guinea — 0 visitors 🇵🇭 Philippines — 0 visitors 🇵🇰 Pakistan — 0 visitors 🇵🇱 Poland — 56 visitors 🇵🇷 Puerto Rico — 0 visitors 🇵🇸 Palestinian Territories — 0 visitors 🇵🇹 Portugal — 0 visitors 🇵🇾 Paraguay — 0 visitors 🇶🇦 Qatar — 0 visitors 🇷🇴 Romania — 0 visitors 🇷🇸 Serbia — 0 visitors 🇷🇺 Russia — 0 visitors 🇷🇼 Rwanda — 0 visitors 🇸🇦 Saudi Arabia — 0 visitors 🇸🇧 Solomon Islands — 0 visitors 🇸🇩 Sudan — 0 visitors 🇸🇪 Sweden — 48 visitors 🇸🇮 Slovenia — 0 visitors 🇸🇰 Slovakia — 0 visitors 🇸🇱 Sierra Leone — 0 visitors 🇸🇳 Senegal — 0 visitors 🇸🇴 Somalia — 0 visitors 🇸🇷 Suriname — 0 visitors 🇸🇸 South Sudan — 0 visitors 🇸🇻 El Salvador — 0 visitors 🇸🇾 Syria — 0 visitors 🇸🇿 Eswatini — 0 visitors 🇹🇩 Chad — 0 visitors 🇹🇫 French Southern Territories — 0 visitors 🇹🇬 Togo — 0 visitors 🇹🇭 Thailand — 0 visitors 🇹🇯 Tajikistan — 0 visitors 🇹🇱 Timor-Leste — 0 visitors 🇹🇲 Turkmenistan — 0 visitors 🇹🇳 Tunisia — 0 visitors 🇹🇷 Türkiye — 0 visitors 🇹🇹 Trinidad & Tobago — 0 visitors 🇹🇼 Taiwan — 0 visitors 🇹🇿 Tanzania — 0 visitors 🇺🇦 Ukraine — 0 visitors 🇺🇬 Uganda — 0 visitors 🇺🇸 United States — 611 visitors 🇺🇾 Uruguay — 0 visitors 🇺🇿 Uzbekistan — 0 visitors 🇻🇪 Venezuela — 0 visitors 🇻🇳 Vietnam — 0 visitors 🇻🇺 Vanuatu — 0 visitors 🇾🇪 Yemen — 0 visitors 🇿🇦 South Africa — 0 visitors 🇿🇲 Zambia — 0 visitors 🇿🇼 Zimbabwe — 0 visitors
Traffic Channels Sources Ad platforms UTM mediums UTM mediums UTM sources UTM campaigns UTM contents UTM terms
Direct 99651.8% Organic Search 63933.2% Organic Social 33417.4% Referral 1789.3%
/ 76239.6% /collections/new 65834.2% /collections/sale 58730.5% /collections/trail 46224% /blog/how-to-pack-light 38420% /blog/choosing-a-shell 27514.3% /products/summit-25l-pack 19510.1% /products/alpine-shell 1718.9% /reviews 1648.5% /products/trail-runner-gtx 1246.4%
507 more across 9 other top pages
🇺🇸 United States 61131.8% 🇬🇧 United Kingdom 29615.4% 🇩🇪 Germany 23012% 🇫🇷 France 1648.5% 🇨🇦 Canada 1216.3% 🇮🇳 India 1216.3% 🇳🇱 Netherlands 985.1% 🇧🇷 Brazil 814.2% 🇪🇸 Spain 693.6% 🇯🇵 Japan 693.6%
374 more across 8 other countries
Conversions Goal Visitors Events CR ▸ Added to cart event 83 83 4.31% ▸ Checkout started event 37 37 1.92% ▸ Product viewed event 229 305 11.9% ▸ Purchase event 24 24 1.25% ▸ Reached the thank-you page page 24 24 1.25%
Visitors counts people and Events counts conversions: one person converting four times is one visitor and four events. CR is the share of the period's 1,924 visitors who converted at least once.
Cart to paid 24 of 83 completed · 28.92% 1. Added to cart 83 (100%) · 83 events
2. Purchase 24 (28.92%) · 24 events
59 dropped off here
Product to purchase 24 of 229 completed · 10.48% 1. Product viewed 229 (100%) · 305 events
2. Added to cart 83 (36.24%) · 83 events
146 dropped off here
3. Checkout started 37 (16.16%) · 37 events
46 dropped off here
4. Purchase 24 (10.48%) · 24 events
13 dropped off here
Events 449 · Last 24 hours Event Count Sessions Value Source view_item 305 231 — api add_to_cart 83 83 10,294.00 api begin_checkout 37 37 5,380.00 api purchase 24 24 3,414.00 api
Count is how many times the event fired and Sessions how many visits it fired in, so the gap between them is repetition within one visit. Value is the summed amount for events that carried one, and a dash means none did. Source says how it arrived: api from a skomi.track() call in your own code, dataLayer from a push your tag manager made. Any of these can become a goal on Goals — that is what puts a conversion rate against it and lets it be a funnel step.
Site health Performance 75th percentile — the threshold a site is graded on Details No timings recorded yet. Browsers report these as a page is left, so they appear once visitors have been through with the current tracker.
Engagement Median — what the typical visitor did Nothing measured yet. These are reported as a page is left, so they appear once visitors have been through with the current tracker.
Unique visitors counts people, visits counts their separate trips, and pageviews counts the pages those trips loaded — so the three rise at different rates and are not versions of one number. Bounce rate is the only tile here where up is bad. With Compare with previous period on, every tile is measured against the stretch of the same length immediately before this one — so "last 7 days" is compared with the 7 days before it, and a custom range with a range of its own length. A change is left blank rather than shown as +100% when there was nothing to compare against. Any row in the panels below is a filter: clicking one narrows the whole page to that page, source, country or device, and the chips at the top say what is in force. The bar behind a row is drawn against the largest row, not against the period's total — it is there to compare rows with each other, not to show a share of your traffic.