Unique visitors 2,020 ▲ 2% Total visits 2,450 ▲ 5.5% Total pageviews 5,558 ▲ 6.5% Views per visit 2.27 ▲ 1% Bounce rate 53% ▲ 1% Visit duration 1m 04s ▼ 1%
Unique visitors over time Add note
Where visitors are 1 652 🇦🇪 United Arab Emirates — 51 visitors 🇦🇫 Afghanistan — 0 visitors 🇦🇱 Albania — 0 visitors 🇦🇲 Armenia — 0 visitors 🇦🇴 Angola — 0 visitors 🇦🇶 Antarctica — 0 visitors 🇦🇷 Argentina — 0 visitors 🇦🇹 Austria — 0 visitors 🇦🇺 Australia — 77 visitors 🇦🇿 Azerbaijan — 0 visitors 🇧🇦 Bosnia & Herzegovina — 0 visitors 🇧🇩 Bangladesh — 0 visitors 🇧🇪 Belgium — 0 visitors 🇧🇫 Burkina Faso — 0 visitors 🇧🇬 Bulgaria — 0 visitors 🇧🇮 Burundi — 0 visitors 🇧🇯 Benin — 0 visitors 🇧🇳 Brunei — 0 visitors 🇧🇴 Bolivia — 0 visitors 🇧🇷 Brazil — 77 visitors 🇧🇸 Bahamas — 0 visitors 🇧🇹 Bhutan — 0 visitors 🇧🇼 Botswana — 0 visitors 🇧🇾 Belarus — 0 visitors 🇧🇿 Belize — 0 visitors 🇨🇦 Canada — 139 visitors 🇨🇩 Congo - Kinshasa — 0 visitors 🇨🇫 Central African Republic — 0 visitors 🇨🇬 Congo - Brazzaville — 0 visitors 🇨🇭 Switzerland — 0 visitors 🇨🇮 Côte d’Ivoire — 0 visitors 🇨🇱 Chile — 0 visitors 🇨🇲 Cameroon — 0 visitors 🇨🇳 China — 0 visitors 🇨🇴 Colombia — 0 visitors 🇨🇷 Costa Rica — 0 visitors 🇨🇺 Cuba — 0 visitors 🇨🇾 Cyprus — 0 visitors 🇨🇿 Czechia — 0 visitors 🇩🇪 Germany — 243 visitors 🇩🇯 Djibouti — 0 visitors 🇩🇰 Denmark — 0 visitors 🇩🇴 Dominican Republic — 0 visitors 🇩🇿 Algeria — 0 visitors 🇪🇨 Ecuador — 0 visitors 🇪🇪 Estonia — 35 visitors 🇪🇬 Egypt — 0 visitors Unknown — 0 visitors 🇪🇷 Eritrea — 0 visitors 🇪🇸 Spain — 71 visitors 🇪🇹 Ethiopia — 0 visitors 🇫🇮 Finland — 0 visitors 🇫🇯 Fiji — 0 visitors 🇫🇰 Falkland Islands — 0 visitors 🇫🇷 France — 173 visitors 🇬🇦 Gabon — 0 visitors 🇬🇧 United Kingdom — 314 visitors 🇬🇪 Georgia — 0 visitors 🇬🇭 Ghana — 0 visitors 🇬🇱 Greenland — 0 visitors 🇬🇲 Gambia — 0 visitors 🇬🇳 Guinea — 0 visitors 🇬🇶 Equatorial Guinea — 0 visitors 🇬🇷 Greece — 0 visitors 🇬🇹 Guatemala — 0 visitors 🇬🇼 Guinea-Bissau — 0 visitors 🇬🇾 Guyana — 0 visitors 🇭🇳 Honduras — 0 visitors 🇭🇷 Croatia — 0 visitors 🇭🇹 Haiti — 0 visitors 🇭🇺 Hungary — 0 visitors 🇮🇩 Indonesia — 0 visitors 🇮🇪 Ireland — 67 visitors 🇮🇱 Israel — 0 visitors 🇮🇳 India — 128 visitors 🇮🇶 Iraq — 0 visitors 🇮🇷 Iran — 0 visitors 🇮🇸 Iceland — 0 visitors 🇮🇹 Italy — 0 visitors 🇯🇲 Jamaica — 0 visitors 🇯🇴 Jordan — 0 visitors 🇯🇵 Japan — 76 visitors 🇰🇪 Kenya — 0 visitors 🇰🇬 Kyrgyzstan — 0 visitors 🇰🇭 Cambodia — 0 visitors 🇰🇵 North Korea — 0 visitors 🇰🇷 South Korea — 0 visitors 🇰🇼 Kuwait — 0 visitors 🇰🇿 Kazakhstan — 0 visitors 🇱🇦 Laos — 0 visitors 🇱🇧 Lebanon — 0 visitors 🇱🇰 Sri Lanka — 0 visitors 🇱🇷 Liberia — 0 visitors 🇱🇸 Lesotho — 0 visitors 🇱🇹 Lithuania — 0 visitors 🇱🇺 Luxembourg — 0 visitors 🇱🇻 Latvia — 0 visitors 🇱🇾 Libya — 0 visitors 🇲🇦 Morocco — 0 visitors 🇲🇩 Moldova — 0 visitors 🇲🇪 Montenegro — 0 visitors 🇲🇬 Madagascar — 0 visitors 🇲🇰 North Macedonia — 0 visitors 🇲🇱 Mali — 0 visitors 🇲🇲 Myanmar (Burma) — 0 visitors 🇲🇳 Mongolia — 0 visitors 🇲🇷 Mauritania — 0 visitors 🇲🇼 Malawi — 0 visitors 🇲🇽 Mexico — 0 visitors 🇲🇾 Malaysia — 0 visitors 🇲🇿 Mozambique — 0 visitors 🇳🇦 Namibia — 0 visitors 🇳🇨 New Caledonia — 0 visitors 🇳🇪 Niger — 0 visitors 🇳🇬 Nigeria — 0 visitors 🇳🇮 Nicaragua — 0 visitors 🇳🇱 Netherlands — 105 visitors 🇳🇴 Norway — 0 visitors 🇳🇵 Nepal — 0 visitors 🇳🇿 New Zealand — 0 visitors 🇴🇲 Oman — 0 visitors 🇵🇦 Panama — 0 visitors 🇵🇪 Peru — 0 visitors 🇵🇬 Papua New Guinea — 0 visitors 🇵🇭 Philippines — 0 visitors 🇵🇰 Pakistan — 0 visitors 🇵🇱 Poland — 59 visitors 🇵🇷 Puerto Rico — 0 visitors 🇵🇸 Palestinian Territories — 0 visitors 🇵🇹 Portugal — 0 visitors 🇵🇾 Paraguay — 0 visitors 🇶🇦 Qatar — 0 visitors 🇷🇴 Romania — 0 visitors 🇷🇸 Serbia — 0 visitors 🇷🇺 Russia — 0 visitors 🇷🇼 Rwanda — 0 visitors 🇸🇦 Saudi Arabia — 0 visitors 🇸🇧 Solomon Islands — 0 visitors 🇸🇩 Sudan — 0 visitors 🇸🇪 Sweden — 53 visitors 🇸🇮 Slovenia — 0 visitors 🇸🇰 Slovakia — 0 visitors 🇸🇱 Sierra Leone — 0 visitors 🇸🇳 Senegal — 0 visitors 🇸🇴 Somalia — 0 visitors 🇸🇷 Suriname — 0 visitors 🇸🇸 South Sudan — 0 visitors 🇸🇻 El Salvador — 0 visitors 🇸🇾 Syria — 0 visitors 🇸🇿 Eswatini — 0 visitors 🇹🇩 Chad — 0 visitors 🇹🇫 French Southern Territories — 0 visitors 🇹🇬 Togo — 0 visitors 🇹🇭 Thailand — 0 visitors 🇹🇯 Tajikistan — 0 visitors 🇹🇱 Timor-Leste — 0 visitors 🇹🇲 Turkmenistan — 0 visitors 🇹🇳 Tunisia — 0 visitors 🇹🇷 Türkiye — 0 visitors 🇹🇹 Trinidad & Tobago — 0 visitors 🇹🇼 Taiwan — 0 visitors 🇹🇿 Tanzania — 0 visitors 🇺🇦 Ukraine — 0 visitors 🇺🇬 Uganda — 0 visitors 🇺🇸 United States — 652 visitors 🇺🇾 Uruguay — 0 visitors 🇺🇿 Uzbekistan — 0 visitors 🇻🇪 Venezuela — 0 visitors 🇻🇳 Vietnam — 0 visitors 🇻🇺 Vanuatu — 0 visitors 🇾🇪 Yemen — 0 visitors 🇿🇦 South Africa — 0 visitors 🇿🇲 Zambia — 0 visitors 🇿🇼 Zimbabwe — 0 visitors
Traffic Channels Sources Ad platforms UTM mediums UTM mediums UTM sources UTM campaigns UTM contents UTM terms
Direct 1,04351.6% Organic Search 70034.7% Organic Social 34717.2% Referral 1869.2%
/ 79039.1% /collections/new 71735.5% /collections/sale 63031.2% /collections/trail 49024.3% /blog/how-to-pack-light 40920.3% /blog/choosing-a-shell 30715.2% /products/summit-25l-pack 1989.8% /products/alpine-shell 1758.7% /reviews 1708.4% /products/trail-runner-gtx 1326.5%
544 more across 9 other top pages
🇺🇸 United States 65232.3% 🇬🇧 United Kingdom 31415.6% 🇩🇪 Germany 24312% 🇫🇷 France 1738.6% 🇨🇦 Canada 1396.9% 🇮🇳 India 1286.3% 🇳🇱 Netherlands 1055.2% 🇦🇺 Australia 773.8% 🇧🇷 Brazil 773.8% 🇯🇵 Japan 763.8%
384 more across 8 other countries
Conversions Goal Visitors Events CR ▸ Added to cart event 90 90 4.46% ▸ Checkout started event 38 38 1.88% ▸ Product viewed event 244 321 12.08% ▸ Purchase event 24 24 1.19% ▸ Reached the thank-you page page 24 24 1.19%
Visitors counts people and Events counts conversions: one person converting four times is one visitor and four events. CR is the share of the period's 2,020 visitors who converted at least once.
Cart to paid 24 of 90 completed · 26.67% 1. Added to cart 90 (100%) · 90 events
2. Purchase 24 (26.67%) · 24 events
66 dropped off here
Product to purchase 24 of 244 completed · 9.84% 1. Product viewed 244 (100%) · 321 events
2. Added to cart 90 (36.89%) · 90 events
154 dropped off here
3. Checkout started 38 (15.57%) · 38 events
52 dropped off here
4. Purchase 24 (9.84%) · 24 events
14 dropped off here
Events 473 · Last 24 hours Event Count Sessions Value Source view_item 321 247 — api add_to_cart 90 90 11,308.00 api begin_checkout 38 38 5,676.00 api purchase 24 24 3,665.00 api
Count is how many times the event fired and Sessions how many visits it fired in, so the gap between them is repetition within one visit. Value is the summed amount for events that carried one, and a dash means none did. Source says how it arrived: api from a skomi.track() call in your own code, dataLayer from a push your tag manager made. Any of these can become a goal on Goals — that is what puts a conversion rate against it and lets it be a funnel step.
Site health Performance 75th percentile — the threshold a site is graded on Details No timings recorded yet. Browsers report these as a page is left, so they appear once visitors have been through with the current tracker.
Engagement Median — what the typical visitor did Nothing measured yet. These are reported as a page is left, so they appear once visitors have been through with the current tracker.
Unique visitors counts people, visits counts their separate trips, and pageviews counts the pages those trips loaded — so the three rise at different rates and are not versions of one number. Bounce rate is the only tile here where up is bad. With Compare with previous period on, every tile is measured against the stretch of the same length immediately before this one — so "last 7 days" is compared with the 7 days before it, and a custom range with a range of its own length. A change is left blank rather than shown as +100% when there was nothing to compare against. Any row in the panels below is a filter: clicking one narrows the whole page to that page, source, country or device, and the chips at the top say what is in force. The bar behind a row is drawn against the largest row, not against the period's total — it is there to compare rows with each other, not to show a share of your traffic.